Their story

  • This pioneering health system is one of four serving residents of a broad geographic region – one of two in the same city
  • All four offer varying degrees of the same thing – great doctors, new technologies, cutting-edge procedures
  • What truly distinguishes St. Mary’s of Michigan is its people – clinical and non-clinical alike -- who embody the heart and soul of a faith-based organization
  • Rallying associates for a people-centric campaign would serve two purposes: 1) improve employee engagement and customer service initiatives internally; and 2) focus messaging externally in a very competitive market

Helping them tell their story better:

  • We Are St. Mary’s started out as a fun take on the Pink Glove Dance, originally produced by Medline for breast cancer awareness
  • It became an entire campaign and source of great pride for St. Mary’s associates in every department, improving employee engagement and customer service
  • Employees provided input on everything – including music, which ultimately turned into an original song. It was produced professionally, affordably, and eliminated any copyright issues with pre-recorded, popular music
  • The resulting content and commentary helped boost St. Mary’s social media presence
  • The Barckholtz Group coordinated music production, videography, choreography, photography, and design
  • The video not only earned Best of Show honors Addy honors, it was also featured in local media, Health Care Marketing Report

Find YOUR story For more samples or to find out we can help with YOUR story. Contact Us!

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