Their story
- This pioneering health system is one of four serving residents of a broad geographic region – one of two in the same city
- All four offer varying degrees of the same thing – great doctors, new technologies, cutting-edge procedures
- What truly distinguishes St. Mary’s of Michigan is its people – clinical and non-clinical alike -- who embody the heart and soul of a faith-based organization
- Rallying associates for a people-centric campaign would serve two purposes: 1) improve employee engagement and customer service initiatives internally; and 2) focus messaging externally in a very competitive market
Helping them tell their story better:
- We Are St. Mary’s started out as a fun take on the Pink Glove Dance, originally produced by Medline for breast cancer awareness
- It became an entire campaign and source of great pride for St. Mary’s associates in every department, improving employee engagement and customer service
- Employees provided input on everything – including music, which ultimately turned into an original song. It was produced professionally, affordably, and eliminated any copyright issues with pre-recorded, popular music
- The resulting content and commentary helped boost St. Mary’s social media presence
- The Barckholtz Group coordinated music production, videography, choreography, photography, and design
- The video not only earned Best of Show honors Addy honors, it was also featured in local media, Health Care Marketing Report
