Their story:
- This regional health leader began offering bariatric surgery at a time when other hospitals had been doing it for some time
- The program was unique, however, with the region’s only surgeon board certified in obesity medicine, the state’s only certified bariatric coach, and a follow-up support system for patients unmatched anywhere nearby.
- The hospital had several success stories to draw from because of the robust follow-up program.
- These champions were willing to open up about their entire weight loss journey to benefit others struggling with weight-related issues and the inherent risk factors.
How we helped them tell their story better:
- We helped capture the emotions of Tammy, Nikki, Lucas and Liz.
- We crafted it into great content for web, social media, outdoor, radio and more.
- We helped St. Mary’s work these priceless spokespeople into a special event focused on creating a forum for others who suffer from weight issues.
- The resulting campaign significantly increased participation in free information sessions held both in and outside of the region and established St. Mary’s of Michigan as a predominant resource for weight loss services.
Lucas Story - Video
Lucas Story - Radio Spot
