Their story:

  • Health insurance company shifting its focus from “health insurance” to “better health” – personalized services going far beyond paying claims
  • Major concerns? Obesity, diabetes, heart disease, and stress – all chronic conditions making adults AND children sicker and the cost of health care unsustainable
  • A cross country bicycle tour by one executive was the starting point – talking face-to-face with people about exercise, healthy eating and stress reduction.
  • With 80 million customer relationships around the world, the company wanted an innovative way to take the bike tour to the next level with more visits, more miles, more people touched


Helping them tell their story better:

  • The result is a unique mobile experience
  • The wifi-enabled lab has been featured at the Disney Marathon, the Toshiba Golf Classic, hundreds of health fairs – even Wall Street.
  • Here’s what visitors do:
    • Experience what it feels like to be 20 pounds heavier on stair stepper
    • Calculate their stress level by pushing buttons on a lighted wall
    • Create healthy meals and see healthy portions
    • Build on a profile on touch screen computers to receive a follow-up e-mail with personalized links for health resources.
    • Race a two-minute countdown clock to learn little health improvement tips, including how long to brush your teeth.
    • Strap on vision goggles to look inside a refrigerator, pay a restaurant tab, or drive a car to experience how important good eye sight is to overall health
  • Public relations ROI has been calculated as high as 4 to1
  • Benefit to employer customers is healthier employees and lower costs
  • More important are the individuals who have taken first steps, next steps, or continued steps toward improving their health and quality of life.



Find YOUR story For more samples or to find out we can help with YOUR story. Contact Us!

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