Their story:

  • Each year Great Lakes Bay Michigan Works! provides employment and training services to more than 40,000 job seekers – touching a large portion of the region’s workforce to ensure it meets the needs of area employers
  • At the same time, more than 2,000 employers turn to the organization for help to recruit, hire, and retain qualified workers
  • Unfortunately, far too many people still think Great Lakes Bay Michigan Works! is the unemployment office

Helping them tell their story better:

  • We started working from the inside out
  • We capitalized on the grand opening of a new consolidated service center as a vehicle to combine and refocus messaging internally first
  • Our canvas? The walls of the new service center
  • The walls provided an affordable opportunity to better educate staff, job seekers and employers about what Michigan Works! really does

Find YOUR story For more samples or to find out we can help with YOUR story. Contact Us!

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